All About Search Engine Marketing

There are various tools of internet marketing and search engine marketing is also a type of internet marketing. The visibility of the websites through search engine marketing is made in the SERPs or search engine result pages.

There are various methods which are used for search engine marketing like search engine optimization, paid inclusion and paid placement. Most of the websites which rely on search engine marketing tools argue that search engine marketing is cheap as compare to other marketing tools like search engine optimization services are very cheap.

Search engine marketing is becoming very common and popular nowadays. The results of a research conducted in North America shows that billions of dollars are spent on search engine marketing in North America. Furthermore, search engine marketing is showing a greater percentage increase as compare to the past years. Some of the largest vendors of search engine marketing are Microsoft adCentre, Google Adwords and Yahoo search marketing. Therefore, we can say that search engine marketing is becoming the most important internet marketing tool and it is also overwhelming traditional advertising.

A significant increase in the number of websites was noticed in the mid to late 90s because of the boom in Ecommerce and in the late 90s search engine marketing originated. During this period search engines started their services to make the access of information easier for the internet users. The keenness of people of using search engines as a tool for finding information motivated the search engines to develop their business models to finance their services. For example, in 1996 Open Text introduced pay per click program. In 2000, Google, the largest search engine offered its search engine marketing program. In 2001, Danny Sullivan proposed the term, "search engine marketing" for search engine optimization services, paid listing and developing online strategies for businesses. Search engine marketing has emerged as the primary money maker tool in the year 2007.

The effectiveness of search engine marketing is obvious from the growth and financial results of the online companies which are relying on this internet marketing tool. Consultancy services are also offered to help the businesses learn about these advertising opportunities. If search engine marketing is providing benefits to online companies, then at the same time there are some controversies regarding the paid search advertising. However, through rules and restrictions, efforts are made to control unethical activities. By following those rules online companies can promote their activities and enhance their visibility through search engine marketing.