The new search engine optimization

Search Engine Optimization (SEO) is an integral part of the Internet industry. We have SEO consultants and experts who advise businesses on how to harness the power of the web with various advertising techniques for their products. The art of diverting an internet users 'clicks' on certain words to a specific website by using 'natural or algorithmic searches is called SEO.

Now to be an SEO specialist you need to have some serious nerdy qualifications. You must possess a deep interest to find out how a particular search engine works and how it arranges hierarchically the recommended websites based on a the search keyword. Understanding that requires the nerd to be conversant with the script of the major search engines providers viz. Google, Yahoo and MSN. You must also carefully follow trade news and the chatter on the 'blogosphere' to find out which company is collaborating with whom.

It is quite common knowledge that companies, big and small, are paying the top search engine providers sufficient revenues to ensure that their product shows up on the top of a 'find' search. The top ten search finds are important because most people tend to click through only the top ten sites ranked on the search result page. There is opposition to such practice from some quarters of the cyber society who consider it as unfair. The label "Internet Gold Diggers" is sometimes used derisively to describe SEO consultants. Is such criticism warranted? Perhaps this looks to be a query that will go in circles, an open debate this is really.